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// case study
Web DevelopmentAutomationLead Generation• 2026

PropertiMedia.id - Property Marketing & Lead Generation Platform

Modern real estate aggregator platform with a complete marketing & sales automation ecosystem - featuring interactive catalogs, AI consultant, mortgage calculators, CRM, automated drip campaigns, SEO-friendly architecture, and audited security.

STEP 01

Problem

  • �-�No centralized platform for multi-developer listings.
  • �-�Manual lead follow-up process prone to missing hot prospects.
  • �-�Lack of real-time traffic analytics and conversion tracking.
STEP 02

Solution

1. Interactive Catalog & Platform

Multi-developer property aggregator site featuring hero promo banners, real-time unit status tickers (Ready Stock, Tax Promo, Units Remaining), location/price/installment filters, bank partner showcases, and detailed property pages with photo galleries, embedded YouTube videos, technical specs, Google Maps, and downloadable brochures.

2. Automated Lead Capture & WhatsApp Integration

Automated lead capture system collecting visitor names and WhatsApp contacts, initiating pre-filled WhatsApp conversations tailored to the target property - eliminating agent manual entry.

3. Interactive Mortgage Calculator

Interactive tool assisting homebuyers to calculate estimated monthly payments based on property price, down payment, interest rates, and loan tenure.

4. Nara - AI Property Consultant

Google Gemini AI assistant trained on real-time inventory, recommending properties matching visitor budget, answering mortgage FAQs, and auto-detecting lead phone numbers from conversation history across web widgets and WhatsApp.

5. Blog Portal & SEO Optimization

Educational articles on mortgage tips and property investment trends to boost SEO. Equipped with Meta Tags, OpenGraph, JSON-LD Schema (RealEstateAgent), and auto-sitemaps for optimal search engine indexing.

6. Push Notifications & Promo Popups

Direct web push notifications and high-converting promotional popups with countdown timers to re-engage dropping visitors.

7. Admin Panel, Back-Office & Audited Security

Security-audited admin portal protected by PostgreSQL Row Level Security (RLS) & JWT authentication (XSS & SQLi shielding, API rate limiting, SSL/TLS encryption). Includes traffic analytics, CRUD listing manager, CRM lead tracker, automated email/WA drip campaigns, and CMS.

STEP 03

Result

Runs 24/7 autonomously without manual admin intervention - leads are auto-logged to CRM, secured with enterprise protection, optimized for search engines, and monitored in real time via a single central dashboard.

419
Monthly Visitors Tracked
1.7%
Lead Conversion Rate
24/7
Automated Lead Capture
// visual showcase

System & Interface Gallery

Tampilan antarmuka nyata dari platform PropertiMedia.id (Katalog, Dashboard KPI, dan Trafik Analytics).

Feature #01

Katalog Properti Interaktif & Lead Capture

Katalog multi-developer dengan filter lokasi/harga, status unit real-time, simulasi KPR, dan tombol aksi WhatsApp otomatis.

Katalog Properti Interaktif & Lead Capture
Katalog Properti Interaktif & Lead Capture
Feature #02

Dashboard Analitik KPI & Generator Link UTM

Rekap statistik kunjungan bulanan (419 visitors), konversi lead (1.7%), serta pembuat tautan UTM otomatis untuk tracking iklan.

Dashboard Analitik KPI & Generator Link UTM
Dashboard Analitik KPI & Generator Link UTM
Feature #03

Tren Trafik, Geolocation & Demografi Pengunjung

Grafik tren kunjungan harian, peta lokasi kota asal pengunjung (29 kota terdeteksi), serta breakdown perangkat Mobile vs Desktop.

Tren Trafik, Geolocation & Demografi Pengunjung
Tren Trafik, Geolocation & Demografi Pengunjung
// tech stack
Next.js (App Router)Tailwind CSS v4Supabase (PostgreSQL + RLS + Storage)SEO & JSON-LD SchemaAudited Security (XSS/SQLi Shield)Google Gemini APIResend APIWeb Push APIFonnte (WhatsApp Gateway)RechartsVercel

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